While both landing pages and websites have their place in marketing your window and door installation business, landing pages offer several specific benefits when it comes to driving new customers and achieving particular goals:

Laser-Focused Goal: 

Landing pages are designed with a single, clear purpose in mind, whether it's capturing leads, promoting a specific offer, or driving sales. This focused approach eliminates distractions and keeps visitors engaged on the path toward conversion.

Targeted Messaging: 

The content and design of a landing page can be completely tailored to your target audience and the specific offer you're promoting. This personalized approach resonates better with visitors and increases the likelihood of them taking action.

Minimal Navigation: 

Unlike full websites with multiple menus and links, landing pages typically have minimal navigation options. This prevents visitors from getting sidetracked and keeps them focused on completing the desired action.

Improved SEO: 

When targeting specific keywords for a campaign, landing pages can be optimized for improved search engine ranking. This attracts qualified traffic specifically interested in what you offer, leading to higher conversion rates.

Conclusion:

Landing pages are powerful tools for driving conversions and achieving specific goals. Their focused nature, targeted messaging, and ease of testing make them ideal for campaigns, promotions, and lead generation.