While Google Ads holds the dominant market share, window and door installation businesses shouldn't overlook Microsoft Ads previously know as Bing Ads. Here's why it can be a valuable tool:

Reach a Different Audience: 

Microsoft users tend to be older, more affluent, and geographically concentrated in specific regions. Microsoft Ads can also tap into a distinct customer base Google might miss.

Cost-Effectiveness: 

With lower competition than Google, Microsoft Ads often offers cost-per-click (CPC) at fractions of Google's prices. This translates to potentially higher returns on investment, especially for window and door installation businesses.

Targeted Local Reach: 

Microsoft excels at hyper-local targeting, making it ideal for operating in specific towns or regions. You can zero in on your precise service area and connect with potential customers actively searching nearby.

Enhanced Brand Exposure: 

Running ads on both Google and Microsoft broadens your online presence and reinforces brand recognition across different search engines. This comprehensive strategy strengthens your digital footprint and increases potential customers' likelihood of finding you.

Remember: 

Microsoft Ads shouldn't be ignored, especially for window and door installation businesses with unique target demographics, budget constraints, or local focus. It can be cost-effective to reach a different audience, enhance local reach, and strengthen your overall brand presence.